I’m passionate about many things. I like numbers, patterns and how stories tell us various things as they unfold. I use them all at Tribe Research, doing cross stitch, listening to chamber or classical music, and when watching the cricket.

Here I share them.


I assist new business owners to plan for their business through a coaching service that is made up of four sessions. The sessions will help you work through your idea and how it will fit into the rest of your life, ways to build a tribe, be profitable, and developing an action plan that is on one page so you use it.

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I share my experience by presenting on

  • survey design
  • growing your tribe
  • the feedback cycle
  • research
  • running a business.

I’ve talked on radio, in webinars and podcasts, to small groups, rooms with more than 100 people, in training formats, in lecture formats, all day and for short time slots.

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A market and social research company assisting organisations to know their tribe. We’re experts in survey design, data collection, analysis and reporting. We believe that you need to implement a feedback cycle to grow.Read more…I started Tribe Research after completing a Bachelor of Science in Applied Economic Geography with honours and undertaking contracts doing health research. I’ve researched in mental health, sexual health, multiple sclerosis, and arthritis. I have a Masters in Health Administration by research. While we still do research in health and community services we also assist member organisations and SME’s get to know their tribe and grow fueled with strategy from the feedback.

I believe that to grow your organisation you need a growing tribe.You need several tribal groups (clients, customers, staff, suppliers, contacts) filled with raving fans. They are raving fans because they love what you do, the way you seek feedback through a conversation, put their views of your strengths into your marketing, and do business planning with their ideas. You provide feedback to those who gave you feedback (the conversation). You build systems so you deliver what you promise and to free up your time to focus on the new ideas.