Flinders Quartet – How would you describe?

Formed over a decade ago in Melbourne  the Flinders Quartet have two subscription seasons in Melbourne and one in Sydney, as well as performing at festivals and other projects.

I’m interested in the business of a quartet as they have similarities and differences to other SMEs. I think we can learn from each other, if we learn more about how each other operate.

Podcast series explores the business of the Flinders Quartet.

In this podcast each member of the quartet responds to the  question:

In a sentence or two how would you describe the Flinders Quartet?

What is great about this exercise was how consistent they were in their description. Would your team be this consistent?

Flinders Quartet words used to describe themselves

Key insights

  • Four friends that love playing chamber music.
  • Melbourne’s longest running quartet.
  • Expanding their audience at their subscriptions.
  • They were very consistent in their description!

Listen to the podcast

Podcast length: 1.43 minutes

Listen to other podcasts in the series

Find out more about the Flinders Quartet: WebsiteFacebookTwitter

Buy tickets to their concerts: Utzon Room, Sydney Opera HouseMontsalvat, Eltham VictoriaIwaki Auditorium, Melbourne Recital Centre

A simple way to find out the words your team use to describe your business is using our CloudMaker Mini Survey and ask: When you think of our business, what are the first 3 words that come to mind?. You can then create a word cloud like the one above.

  • http://katetribe.triberesearch.com.au/flinders-quartet-7-zoe-knighton/ Flinders Quartet – The business of the quartet | Kate Tribe

    [...] Branding exercise – how would you describe the Flinders Quartet? [...]

  • http://katetribe.triberesearch.com.au/flinders-quartet-1-introduction-to-business-of-a-quartet/ Flinders Quartet – Introduction to series on the business of a quartet | Kate Tribe

    [...] Branding exercise – how would you describe the Flinders Quartet? [...]