Formed over a decade ago in Melbourne  the Flinders Quartet have two subscription seasons in Melbourne and one in Sydney, as well as performing at festivals and other projects.

I’m interested in the business of a quartet as they have similarities and differences to other SMEs. I think we can learn from each other, if we learn more about how each other operate.

Podcast series explores the business of the Flinders Quartet.

In this podcast Erica Kennedy discusses how they explore the music and uncover what the music is saying so they can drive change in the emotions of their audience. It is interesting how market and social research and understanding music has some parallels.

Erica doesn’t only perform classical music and she discusses how she switches between the styles.

Key insights

• The performance is mostly about their interpretation, similar to how research insights are largely up to the interpretation of the data, but everyone will interpret differently
• Everything needs to be worked on and discovered in its own context
• Everyone takes away their own perspective of your interpretation depending on their own experience and what has happened before they are experiencing your interpretation
• Variety of activities complement each other

Listen to the podcast

Podcast length: 10:45 minutes

Listen to other podcasts in the series

• Introduction to the series of the business of a quartet
• Branding exercise – how would you describe the Flinders Quartet?
• Matthew Tomkins (violin) – juggling full time orchestral role and quartet
• Zoe Knighton (cello) – adding motherhood into the mix
• Helen Ireland (viola) – complementing interests & collaborations improving insights
• Zoe Knighton (cello) – the business of the quartet

Find out more about the Flinders Quartet: Website | Facebook | Twitter

Buy tickets to their concerts: Utzon Room, Sydney Opera House | Montsalvat, Eltham Victoria | Iwaki Auditorium, Melbourne Recital Centre

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